Registering to vote only takes around 3 minutes. The same time as most songs.

So we worked with Spotify to create a ‘track’ called ‘Register to Vote’ that appeared on people’s playlists on the final day of registration.

When it started playing, if someone clicked the album artwork, it took them through to the registration page on the Gov.uk site.

And with no money, and voiced by Dave from the office, we hit over 47,000 clicks in a day.

Covered in Campaign