Ladbrokes wanted to reposition themselves as an entertainment brand away from just gambling. So we launched Ladbroke’s Players Cup. The UK’s biggest nationwide 5-a-side football tournament.
6 cities. 480 teams. £100k prize pot. And the final-boss match against ex-pros.
We created a bespoke app for players to sign up, create teams and get their stats.
The finalists played ex-pros
5 stars, including World Cup winner William Gallas, took on the amateur winners for an epic finale.
Winners open-top bus parade
The campaign finished with ‘Slough Scorpianz’ getting the ultimate pro experience.
A load of cut-downs got even more eyes on the tournament…