We launched Ladbroke’s Players Cup. The UK’s biggest nationwide 5-a-side football tournament.
6 heats held in 6 Powerleague venues around the UK & NI. 480 teams. £100k prize pot. And the final-boss match against ex-pros.
We created a bespoke app for players to sign up, create teams and get their stats.
The finalists played ex-pros
5 stars, including World Cup winner, battled out the final.
Winners open-top bus parade
The campaign finished with ‘Slough Scorpianz’ getting the ultimate pro experience.
A load of cut-downs got even more eyes on the tournament…