Barclays wanted to announce its new partnership with Williams Atlassian F1 Team in dramatic fashion, getting racing fans hyped for the new season.

Set inside a wind tunnel, the epic launch film delivered both maximum drama and maximum visibility for Barclays’ rear-wing branding.

With F1 heading into its biggest technical overhaul in decades, new signing Carlos Sainz gave fans an insider’s view of what the future of racing would look like.

We unveiled the new car in a serous of glossy press shots that sent fans crazy on social