Only adidas Originals has the streetwear heritage and clout to run a catwalk on the actual street.

London’s Warren Street was shut down and totally transformed. Road markings were replaced with the iconic three stripes and huge lighting rigs cast a cinematic glow on the bespoke catwalk built straight down the middle of the street. A local pub became the ASOS Arms as hundreds of the city’s most stylish descended on the tarmac.