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We saw this in the paper…


We were shocked. Shocked but inspired.

Fittingly a bunch of London’s streets share their names with well-known cigarette brands.

So we went to the very streets and covered the signs with our own designs featuring iconic cigarette brand logos to highlight the scale of the problem.

Marlborough Road becomes Marlboro Road.

You get the idea.


If you want to find out about air quality on your street, check out londonair.org.uk.