Britain's full of fake Italian food brands. Think Costa, Zizzi's, Dolmio. All fake. Fugazis the lot of them.

Sugo82 are real Italians making real Italian food. And for the first time their authentic grub was going to be available on Deliveroo. So naturally they wanted a swish new TV ad to tell people.

We wanted to give it a funky, bizarre, Wes Anderson-esque vibe. Along with a surreal bespoke-composed soundtrack.