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In 2016 the Premier League rebranded, ditching a corporate sponsor for the first time in its history.

Our campaign was all about putting the fans back at the centre of football and for the opening game of the season we ran ads in every match day programme to let people know.

One of our headlines was ‘The fairytale begins here’. Fittingly, that was the season Leicester City won the title. We take all the credit.

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