The Design Museum set Karmarama a challenge to sell ageing as a positive thing.

Our solution was to create a bookcase full of books all written by the same imaginary author - someone in later life, with years of experience behind them. But not a business guru, politician or sports star - an ordinary person, expert in the ordinary stuff of life.

The title of each book addresses a specific subject: What to Say to People at Funerals, Heartbreak Vol. I & II, Identifying Bullshit, Bouncing Back from the Clap. Together they represent the ever-growing library of wisdom that we all carry around inside us.

Currently still touring the world with the exhibition, the last we heard it was in Taiwan!

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Creative Review covered the piece with a nice big write-up.

They even used it for the front cover! #LifeGoals

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