The Design Museum set Karmarama a challenge to sell ageing as a positive thing.

Our solution was to create a bookcase full of books all written by the same imaginary author - someone in later life, with years of experience behind them. But not a business guru, politician or sports star - an ordinary person, expert in the ordinary stuff of life.

The title of each book addresses a specific subject: What to Say to People at Funerals, Heartbreak Vol. I & II, Identifying Bullshit, Bouncing Back from the Clap. Together they represent the ever-growing library of wisdom that we all carry around inside us.

Currently still touring the world with the exhibition, the last we heard it was in Taiwan!


Creative Review covered the piece with a nice big write-up.

They even used it for the front cover! #LifeGoals

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