We spent the World Cup year working on a load of campaigns for Puma Football.
SS19 - POWER UP
Football-obssessed teens also love gaming. So for the Spring Summer ‘19 boot campaign we merged both worlds.
Using 5 major PUMA athletes, we shot individual films that captured a different element of gaming in keeping with their personalities. Taking away from the seriousness of the sports category.
We hosted a huge launch event at Wapping Power Station with all of the PUMA athletes, football pitches, and tonnes of gaming consoles.
We shot photos there and art-directed these Instagram posts.
As part of the campaign to promote Puma’s new training range, we created a series of Instagram posts that used the medium to full effect while injecting a bit of player personality and humour into it with dodgy graphics and bad neon line drawings.
We even managed to sneak Connor’s Insta handle in there.
We art directed a stills shoot for the Autumn Winter training wear campaign that focused on the dark winter months, where the best are working no matter what the weather.